Why Us?

Because of a concept that two friends launched in Jamaica, in 1979.  They decided to create a vacation business that would provide a clear alternative to hotels, even five-star ones. Rather than standard hotel suites and crowded lobbies, they offered exclusive luxury villa accommodations, with amenities and services geared to the needs of its special guests.

Travel arrangements, full staffs, private chefs, lovely beachfront and panoramic hillside locations, restaurant bookings, arrangements for special activities, on-the-ground help—every detail of a trip was carefully orchestrated to create an experience that was unique and unforgettable.

The idea caught on among the world’s elite travelers and travel agents. Today the original collection of five villas has become a portfolio of more than 5,000, in 100 destinations on five continents.

While LaCure has grown to become the WorldWise villa company, we have stayed true to our roots.  We continue to offer the nimble, personalized service of a boutique agency.

We realize that the Internet appears to offer boundless travel possibilities.  But how do you weed through the selection and cull the good from the bad, and the great from among these?

LaCure ensures that you have no bad choices.  There’s no gravel mixed among the gems. Each of our properties has been vetted according to the high standards we have developed over our three-plus decades in the business.

Our team of villa experts knows the destinations and properties inside and out.  They work directly with clients to match them with the properties and program itineraries that best suit their needs and desires.

Do you want to book a chauffer-driven car at the destination, or private jet to fly down to it?  Are you looking to celebrate an anniversary with a specially catered cocktail party, followed by live music and all-night dancing on the beach?  No problem.  All this and more can be arranged.

When guests arrive at their destination, the goal of the LaCure team, led by co-founder Geoffrey Williams, is to ensure that everything runs smoothly as promised.  We want our hard work and planning to remain invisible.

Throughout a guest stay, our villa experts remain on high alert, so any sudden changes can be handled quickly and efficiently on the fly.

The idea now, as it was 38 years ago, is to offer original luxury travel solutions that turn clutter into clarity, and travel into breathtaking experiences.

Partners & Associations


HomeAway is the leading online marketplace for vacation rentals with over one million live vacation rental listings in 190 countries.

American Express provides travel and financial services solutions to businesses and individuals worldwide.  A key partner for its travel division, LaCure Villas provides service to Platinum and Centurion members worldwide.

Andrew Harper is a full service high-end luxury travel company that has for 35 years shared insights and opinions through their Hideaway Report.

Privatsea, boasts a portfolio of the world’s finest superyachts and  is a name synonymous with expertise in the yachting industry.

Created over 60 years ago, IATA (International Air Transport Association) represents, leads and serves the airline industry.  IATA’s mission is to create value, innovate and drive profit through safe and sustainable airline travel.

TICO (The Travel Industry Council of Ontario) was mandated by the Ontario government to govern travel retailers and wholesalers across Ontario.