LaCure launched in 1979 with a few properties and a big idea. Our villas and private residences would provide a clear alternative to the usual hotels and resorts, and appeal to the most discriminating travelers. We would handle every aspect of their experience, from finding the ideal property to planning an unforgettable trip, to providing dedicated on-the-ground support. And we grew from there.
A private viewing of da Vinci’s Last Supper in the Santa Maria Delle Grazie church, followed by a runway viewing of Versace’s latest collection at Milan Fashion Week? Check. Transportation provided in a blocky but beautiful Mercedes-Benz Sprinter van with driver? No problem.
Last-minute reservations for Club 55 in St. Tropez? Or jump the queue to get into the exclusive Colombe D’Or restaurant? Rest easy. We’re on it.
Private yachts? Yes. Cruise the Greek Isles, the South of France or wherever you like in one of our “floating villas.”
Your dream is our command. The LaCure team – led by President Geoffrey Williams and Vice President Adam Davis – is committed to creating travel experiences that are breathtaking, original and uniquely yours.